by anottingham | May 13, 2016 | Advertising
GET IT! 13 killer movie ideas for Friday the 13th Are you ready for a scary movie tonight? Unlucky for you, we turned to our horror film expert, Greg, to share 13 killer ways to celebrate Friday the 13th. Be afraid. Be very afraid. #13. Dark Shadows (1966–1971) Look...
by anottingham | Apr 27, 2016 | Advertising
Mother’s Day: Fun Facts for Marketers In 1914, President Woodrow Wilson issued a presidential proclamation that established the first national Mother’s Day holiday to celebrate American mothers. In his first Mother’s Day proclamation, Wilson stated that the holiday...
by anottingham | Feb 24, 2016 | Advertising
Word to the Wise: If You Want to Attract Millennials, Speak Their Language The millennial generation, also known as Generation Y, is an 80-million-strong group of Americans born between 1982 and 2000 that already exceeds the baby boomers in size and influence. It’s an...
by anottingham | Jan 27, 2016 | Advertising
How to Improve your Facebook Ratings and Reviews Local businesses know from experience how social media has transformed customer service. Customer relationships are no longer confined to the exchanges of goods and services. These relationships are now defined by...
by anottingham | Dec 17, 2015 | Advertising
Hear Us Out How Brands Can Prepare for the Impact of Voice Search If you were to pick up your iPhone and ask, “Siri, what is the future of voice-activated search?” — what will Apple’s personal digital assistant find for you? The point of this experiment is not to...
by anottingham | Dec 10, 2015 | Advertising
5 Ways to Integrate your Direct Marketing Efforts with Social Media Business marketing managers have long appreciated the difference between “push” and “pull” marketing strategies. Creating PR materials that effectively communicate your business’ commitment to...
by anottingham | Dec 3, 2015 | Advertising
5 Key Steps to Implementing Your Next Email Marketing Campaign Social media may be the hottest medium right now, but business owners and CMOs alike know that email remains a tool that can be relied on to deliver exceptional results. Industry-leading email marketing...
by anottingham | Nov 20, 2015 | Advertising
Yelp Help for Your Business Customer complaints are and have always been a cost of doing business. Despite your business’ best and most conscientious efforts to provide excellent customer service, pleasing everyone is simply impossible. However, the proliferation of...
by anottingham | Nov 11, 2015 | Advertising
Attention Local Businesses: Facebook Launches New Marketing Tools In the past three months, Facebook has unveiled a number of new tools and system-wide updates designed to make the platform more responsive to the marketing needs of local businesses. If your business...
by anottingham | Nov 5, 2015 | Advertising
Tell the Story: Four Tips for Successful Content Marketing According to the Content Marketing Institute (CMI), our economy crossed an important threshold in 2015. For the first time, “promoted posts, social ads and search engine marketing (SEM) overtook print/other...
