by anottingham | Apr 27, 2016 | Advertising
Mother’s Day: Fun Facts for Marketers In 1914, President Woodrow Wilson issued a presidential proclamation that established the first national Mother’s Day holiday to celebrate American mothers. In his first Mother’s Day proclamation, Wilson stated that the holiday...
by Niki Fanara | Apr 4, 2016 | Advertising
Forget the Foam Finger, Sports Fans are All Ears The winning advantage of sports media over many other marketing solutions is the passionate fans. Reaching engaged fans and getting them to market a brand to their friends is a one-two knockout that many brands should...
by anottingham | Feb 24, 2016 | Advertising
Word to the Wise: If You Want to Attract Millennials, Speak Their Language The millennial generation, also known as Generation Y, is an 80-million-strong group of Americans born between 1982 and 2000 that already exceeds the baby boomers in size and influence. It’s an...
by anottingham | Jan 27, 2016 | Advertising
How to Improve your Facebook Ratings and Reviews Local businesses know from experience how social media has transformed customer service. Customer relationships are no longer confined to the exchanges of goods and services. These relationships are now defined by...
by Mike Orren | Jan 21, 2016 | Advertising
Strengthen Your Local Listing with Google Street View Google Maps is the most popular map and navigation application in the world. As of 2016, Google Maps averages nearly 105 million unique smartphone visitors in the United States alone (according to comScore). Nearly...
by Mike Orren | Jan 14, 2016 | Advertising
10 Ways to Connect with North Texas North Texas is among the fastest-growing metropolitan areas in the United States. The region attracts transplants from every other state in the union as well as immigrants from Southeast Asia, South America, Europe and Africa, who...
by anottingham | Dec 17, 2015 | Advertising
Hear Us Out How Brands Can Prepare for the Impact of Voice Search If you were to pick up your iPhone and ask, “Siri, what is the future of voice-activated search?” — what will Apple’s personal digital assistant find for you? The point of this experiment is not to...
by anottingham | Dec 10, 2015 | Advertising
5 Ways to Integrate your Direct Marketing Efforts with Social Media Business marketing managers have long appreciated the difference between “push” and “pull” marketing strategies. Creating PR materials that effectively communicate your business’ commitment to...
by anottingham | Dec 3, 2015 | Advertising
5 Key Steps to Implementing Your Next Email Marketing Campaign Social media may be the hottest medium right now, but business owners and CMOs alike know that email remains a tool that can be relied on to deliver exceptional results. Industry-leading email marketing...
by anottingham | Nov 20, 2015 | Advertising
Yelp Help for Your Business Customer complaints are and have always been a cost of doing business. Despite your business’ best and most conscientious efforts to provide excellent customer service, pleasing everyone is simply impossible. However, the proliferation of...
